Adobe Systems recently introduced a new way of learning and gaming experience for Photoshop newbies and amateur photographers. With the demand for tools and fundamental tutorials for absolute beginners Adobe Systems have changed their marketing strategy by introducing LevelUp for Photoshop.Released on June 25, 2012 exclusiely available only in the US and in Canada LevelUp is a tutorial game designed for Photoshop novices, in a form plugin to be installed in the Extensions panel of the existing pre-installed Adobe Photoshop software. LevelUp for Photoshop is a game that aims to bridge the gap for first time users and the complexities of the Adobe Photoshop software functions, the game is simple , there are predefined missions in the game wherein each mission there is a challenge to be completed for example (as shown in the image shown below) Mission 4's task is Whiten teeth, the user must whiten the teeth of the image subject using Photoshop and following basic objective instructions provided. Once the user has successfully whitened the image subject's teeth then that certain mission is complete and the user will get to earn credentials in a form of points and badges. If the user has reached 400 points that user has earned an entry in Adobe's daily drawing giving him/her a chance to win a copy of CS5.5 master collection and more prizes in the Monthly Draw. LevelUp can also be downloaded as a trial in order to convince potential clients that Adobe Photoshop is not just user friendly but interactive as well.
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| LevelUp In-Game: Whiten Teeth mission |
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| LevelUp In-Game: Mission Complete |
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| LevelUp In-Game: LevelUp leaderboard and user's badges |
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